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Welcome to the world of SaaS customer data management.
It's a confusing, overwhelming, and frustrating place.
With dozens of systems to capture, store, change, move, and visualize customer data, it's no surprise that few are designed actually to understand it.
The result?
Manual effort, wasted time, and lost opportunity.
That's where Parative comes in.
Tracking product usage is nice, but which behaviors truly signal cross-sell readiness?
Reporting on customer health is helpful, but which factors accurately predict churn?
Tableau reports are interesting, but which customers are ready to upsell now?
Support tickets matter, but which customer needs are actually blocking renewals?
These are the questions that Parative can help you answer. With Parative, you can identify key revenue signals by monitoring customer behavior, usage, intent, contract consumption, feedback, and market conditions.
You'll be able to score each customer's outcome readiness and automate action in your other tools by proactively alerting teams and triggering workflows when scoring indicates opportunity.
But that's not all.
Parative can connect any customer data source, including CRMs, CSPs, Marketing Automation, Contract Data, Usage/Behavior Data, Feedback Data, and Market Data.
With the Parative ID Matrix for Unifying Records, you'll be able to combine all of the data and merge it into truly unified records.
So, join me on this journey to better customer data management, and discover how Parative can help you unify and understand your customer data, resulting in better revenue management.
Let's do this!
Managing customer data in SaaS companies can be a real headache.
With so many different data sources and systems in place, getting a holistic understanding of your customer data can be a struggle. This leads to manual effort, wasted time, and lost opportunities.
In this section, we will look deeper into these challenges and explain why traditional methods of managing customer data fall short.
Individual contributors often have to develop their own operating systems just to make sense of all the data points and sources. This leads to inconsistent performance across the board.
Not only is this time-consuming, but it also leads to a lack of trust in the data.
With so many different systems and data sources, ensuring the data is accurate and reliable can be difficult.
Surfacing data can be a real pain point for SaaS companies.
RevOps, Data Science, and Engineering resources are often needed to surface data, but it can be difficult to trust the data. Without critical business context, it can be hard to know if the data is accurate or if the insights being derived from it are reliable.
All of these challenges can lead to real consequences for your revenue. Underselling, missed forecasts, and missed rep and CS enablement opportunities are just a few examples of how the challenges of putting customer data to work can impact your bottom line.
But there's a solution.
Read on to learn about Parative's Revenue Scoring Engine that helps you predict customer likelihood to buy more or churn.
With Parative, you can identify key revenue signals, score each customer's outcome readiness, and automate action in your other tools.
Plus, Parative can connect any of your customer data sources, including CRMs, CSPs, Marketing Automation, Contract Data, Usage/Behavior Data, Feedback Data, and Market Data, and unifies them for a holistic understanding of your customer data.
Managing customer data can be a real thorn in the side of SaaS companies.
But, with Parative, it doesn't have to be.
Parative is a comprehensive Revenue Scoring Engine and platform for managing and unifying customer data that helps you understand your customer data holistically.
With Parative, you can identify key revenue signals, score each customer's outcome readiness, and automate action in your other tools.
In this section, we will look deeper into the benefits of Parative and how it can help you improve your customer experience and drive revenue growth.
Parative can connect any customer data source, including CRMs, CSPs, Marketing Automation, Contract Data, Usage/Behavior Data, Feedback Data, and Market Data.
With the Parative ID Matrix for Unifying Records, you can bring all of the data together and merge it into truly unified records. This gives you an accurate view of your customer data, which is crucial for understanding customer behavior and driving revenue growth.
Parative uses machine learning to evaluate customers across key revenue signals in real-time. This allows you to understand customer behavior better and predict which customers are most likely to buy more or churn. With this actionable insight, you can improve your customer experience by providing personalized marketing campaigns and more efficient customer service.
Parative can help you optimize your marketing campaigns by providing actionable insight into customer behavior. With Parative, you can segment your customers based on all the data gathered across systems and identify signals that predict revenue opportunities. This allows you to create more personalized marketing campaigns and improve the customer experience.
Parative's subscription includes software and dedicated access to expert humans – data scientists, engineers, and customer success managers – to help you get the most out of the platform. With Parative, you don't have to worry about data privacy, compliance, or data management best practices. Instead, Parative will take care of it for you.
Parative can be implemented in as little as 15-30 days, which means you can start seeing the benefits of Parative almost immediately. With Parative, you can have a unified customer profile, actionable insight, marketing automation, and professional services all in one platform.
In the next section, I'll go deeper into Parative's powerful Customer Data Unification functionality.
If you are operating in the SaaS space today, you know that customer data is crucial for making informed decisions and growing revenue. But let's face it, managing customer data can be a real pain.
With so many different data sources and systems in place, a holistic understanding of your customer data can be a real struggle.
The signal is buried in the noise, and separating the wheat from the chaff is hard.
That's where the Parative ID Matrix for Unifying Records comes in. This powerful tool allows you to connect all of your customer data sources and merge them into one unified record. This means you can have a complete and accurate view of your customer data and make data-driven decisions to improve your customer experience and drive revenue growth.
With the Parative ID Matrix for Unifying Records, you can:
But what good is having all this data if you can't use it to drive revenue? That's where the real power of the Parative ID Matrix for Unifying Records comes in.
Imagine you're trying to identify which of your customers are most likely to buy more or churn. With the Parative ID Matrix for Unifying Records, you can easily segment your customers based on all the data gathered across systems and identify signals that predict revenue opportunities.
This allows you to create more personalized marketing campaigns and improve the customer experience.
And trust me, a personalized experience is key to keeping your customers happy and coming back for more.
Here are some examples:
Identifying Upsell and Cross-Sell Opportunities
Predicting Churn
Automating Action in Your Other Tools
The Parative ID Matrix for Unifying Records is a powerful tool for SaaS companies that want to improve their customer data management.
With high accuracy in identifying and merging customer data, reducing the costs of maintaining multiple data systems, improving customer data analytics, and ensuring compliance with data privacy regulations, the Parative ID Matrix for Unifying Records can help you improve your customer experience and drive revenue growth. With this powerful tool, you can easily sift through the noise of customer data and find the signals that will help you grow your business. But that's not all, the Parative ID Matrix for Unifying Records also allows you to identify opportunity wherever it's hidden.
By connecting any of the above customer data sources, you can create a unified customer profile and discover new revenue opportunities.
In the next section, we will explore how the Parative ID Matrix for Unifying Records can help you Identify Opportunity... Wherever It's Hidden.
We all know that finding new revenue opportunities is key to sustainable growth.
Especially in the current economic environment where budgets are constrained, companies are laying off workers, and sources of funding are drying up.
But with so many different data sources and systems in place, it can be hard to identify where these opportunities are hiding.
That's where the Parative ID Matrix for Unifying Records comes in. This powerful tool allows you to connect all of your customer data sources and merge them into one unified record. This means you can have a complete and accurate view of your customer data and make data-driven decisions to improve your customer experience and drive revenue growth.
Here's how it works:
Relationship Data
Contract Data
Usage/Behavior Data
Feedback Data
Market Data
With the Parative ID Matrix for Unifying Records, you can easily segment your customers and identify the data that is most important to your business. This allows you to create a more robust and accurate customer profile and make data-driven decisions to improve your customer experience and drive revenue growth.
But it's not just about finding new revenue opportunities.
The Parative ID Matrix for Unifying Records also allows you to automate workflows and alert teams when opportunities are identified. This means you can easily take action on the data and turn it into tangible results.
For example:
Segment Your Customers
Use Signals to Create Predictive Scores
Automate Workflows in Other Tools
The Parative ID Matrix for Unifying Records is not just a tool; it's a game-changer. It allows you to combine all your customer data in one place, which can help you make data-driven decisions and improve your customer experience.
With it, you can easily find new revenue opportunities wherever they're hiding.
Parative is not just a tool for unifying customer data; it's an all-in-one revenue scoring engine that can help you improve your customer data management and drive revenue growth:
Unifying Customer Data
Predictive Scoring
Automations & Alerts
Voice of the Customer
Best of all, the implementation of Parative usually takes anywhere from 15 to 30 days. With our dedicated team, you won't need to bring additional developer resources into the process beyond placing a simple code snippet.
Interested? You should be!
Don't let your customer data be a hindrance to your business growth. Instead, let Parative help you understand everything and turn it into real results. You can learn more about Parative here.
