"We Don't Have Budget"
If you live on planet earth and work in a customer-facing role, you have undoubtedly heard some variation of this over the last few months.
What if I told you it's a myth?
In the latest episode of our "Launch and Learn: Building in Public" series, Keith and I dive into the challenge of selling in today's cautious market.
We've noticed a recurring pattern in our conversations with prospects: while budget constraints are often the first thing they mention, their willingness to invest often increases when shown how a product can materially impact their bottom line.
Want to learn the trick to blow past this concern? Keith's got all the answers in this week's episode of Launch and Learn: Building in Public.