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Launch and Learn Episode 2: Breaking Budget Barriers (& 'Scaled CS')

February 27, 2023
February 23, 2023
February 23, 2023

"We Don't Have Budget"

If you live on planet earth and work in a customer-facing role, you have undoubtedly heard some variation of this over the last few months.

What if I told you it's a myth?

In the latest episode of our "Launch and Learn: Building in Public" series, Keith and I dive into the challenge of selling in today's cautious market.

We've noticed a recurring pattern in our conversations with prospects: while budget constraints are often the first thing they mention, their willingness to invest often increases when shown how a product can materially impact their bottom line.

Want to learn the trick to blow past this concern? Keith's got all the answers in this week's episode of Launch and Learn: Building in Public.

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Mark Lerner

Head of Marketing @ Parative, the Customer Behavior Platform. SaaS enthusiast, B2B Marketing Specialist, Startup Survivalist. Dad x2.

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