Parative vs. Product-Led Sales

With the emergence of “Product-led Growth” as a GTM strategy, a new class of tools focused on qualifying free tier users for Sales have emerged. Learn how Parative compares below.

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The Comparison

Competitive with Parative:
Required for Parative use:
Used by other Parative customers:

Primary Difference

Product-Led Sales and Product-Led Revenue tools are a new class of tools focused on identifying conversion opportunities for Sales teams based on product usage from existing users. These tools typically focus on identifying Product Qualified Leads and, as such, are targeted at companies with a free or PLG motion. Product-Led Sales tools don’t capture behavior data themselves; they rely on integrations with their customers’ existing product analytics tools or CDPs. The insights these tools uncover are presented in a standalone dashboard that the Sales team logs into, in addition to their existing CRM.

Parative’s Scoring Automation Engine focuses on scoring customers for every revenue outcome – conversion, expansion, or churn – by analyzing all customer data and identifying the key signals for those outcomes. Parative can capture this data directly, or get it from existing systems. All insights that Parative surfaces are delivered to the tools these teams already use, such as the existing CRM.

To Sum It up


Product-led Sales tools are standalone point solutions for identifying PQLs for the Sales team. Parative can solve this same PQL-identification use case as Product-led Sales tools, but it also supports a much broader set of use cases, doesn’t require pre-existing CDPs or analytics tools to be successful, and exists entirely within the systems that teams already use. No additional dashboards required.