Parative vs. Product-Led Sales

With the emergence of “Product-led Growth” as a GTM strategy, a new class of tools focused on the sales use-case has entered the market. These tools are often referred to as “Product-Led Sales” or “Product-Led Revenue”. Learn how Parative's Customer Behavior Platform compares below.

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The Comparison

Competitive with Parative:
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Primary Difference

Product-Led Sales and Product-Led Revenue tools are a new class of tools focused on identifying conversion opportunities for Sales teams based on product usage from existing users. These tools typically focus on identifying Product Qualified Leads, and as such are targeted at companies with a free or PLG motion. Product-Led Sales tools don’t capture behavior data themselves; they rely on integrations with their customers’ existing product analytics tools or CDPs. The insights these tools uncover are presented in a standalone dashboard that the Sales team logs into, in addition to their existing CRM.

Parative’s Customer Behavior Platform focuses on supporting critical use cases for all front-line revenue and retention teams by providing them with the key customer behavior insights they each need to do their respective jobs. Parative captures these behavior insights directly, rather than requiring an exisiting suite of systems. All insights that Parative surfaces are delivered to the tools these teams already use .

To Sum It up


Product-led Sales tools are great standalone point solution for identifying PQLs for the Sales team. Although capable of solving the same PQL-identification use case as Product-led Sales tools, Parative's Customer Behavior Platform supports a much broader set of use cases, doesn’t require pre-existing CDPs or analytics tools to be successful, and exists entirely within the systems that teams already use. No additional dashboards required.