Parative is an all-in-one system for turning raw customer data into an automated engine for driving the full revenue lifecycle, from prospecting to expansion.
A full-stack data activation engine to transform how non-technical teams audit, clean, unify, access, understand, and act on customer data to drive business outcomes at scale.
Data ingestion from tools, CDP’s, warehouses, or captured first hand.
ML-based identity resolution to clean and unify customer data.
Historical data analysis to uncover signals & aid understanding.
Learnings codified into easy to grasp insights for individual contributors.
Automated to standardize how data is put to work to drive outcomes.
Parative makes it possible for non-technical teams to solve their own data problems. Not every team has every data problem, but every team has data problems that Parative can fix.
Identify data integrity issues in your CRM and continuously fix them.
Update records or fill in data gaps with Parative-native data.
Unify data across all systems with ML-based identity resolution.
Automate complex data workflows across your existing systems.
Analyze millions of data points to identify revenue risk & opportunity.
Standardize workflow automations to replace manual work with scale.
Parative transforms how revenue, success, and operations teams put their data to work to empower individual contributors to drive revenue, retention, and expansion at scale.
Parative can identify and fix data integrity issues in source systems. It then ingests that cleaned data and uses machine learning to unify data across all existing systems.
Relationship Data
CRMs, CSPs, Marketing Automation
Contract Data
Revenue, Opportunities, Volume Units, Renewals
Usage/Behavior Data*
Contract Consumption, In-Product Events, Engagement Tools
Feedback Data*
Sales/Renewal Blockers, Product Needs, Surveys, Support Tickets
Market Data*
Firmographic, Technographic, Demographic, Intent
* Can be provided by Parative directly via add-on modules.
Parative tracks changes to unified data in real time, analyzes historical data to generate predictive models, and codifies those learnings into insights for individual contributors.
Teams have a variety of outcomes they care about – revenue, retention, and expansion. Parative is being used by customers to drive all 3 across each of their customer segments and product lines.
Analyze CRM data to identify your ideal customer profile.
Analyze all customer data to identify upsell / x-sell opps.
Analyze all customer data to identify renewal propensity.
Data is only as good as a team’s ability to use it. Parative's automation engine can trigger standardized workflows in existing tools when data signals need to be acted on.
Parative can work alongside an existing data stack, or it can be used entirely independently. No CDP or warehouse is required.
Parative is designed to fit seamlessly into a company’s existing teams, tools, and goals.
Teams are drowning in tools. Parative can exist largely behind the scenes, lowering the barrier to adoption.
Unlike many SaaS tools that are team locked, Parative can support many teams, from Sales to Success.
Good data is good business. Parative doesn’t just store data. It’s the system for activating data to drive revenue.
Transform how teams uncover, understand, and act on customer data to drive business outcomes... no technical teams, tools, or knowledge required.
