Parative analyzes your customer data – usage, relationship, feedback, contract, and market factors – to identify hidden revenue signals and use them to generate predictive growth scores.
Parative analyzes your customer data to uncover the key factors that lead to the revenue outcomes you care about. These factors are then tracked across all customers in real time and used to develop predictive scores.
Parative subscriptions include machine learning and dedicated in-house data scientists to analyze historical data, evaluate Signal efficacy, and suggest improvements for driving better outcomes.
Improve accuracy and completeness of customer data by enriching existing account and contact records in the CRM with Parative's captured and unified data.
Identify buyer-fit personas or in-market buying opportunities based on intent signals and firmographic data, such as competitive research, funding events, changes in headcount.
Enrich your Parative predictive scores – or just better understand your customers’ needs – with Parative’s all-in-one customer feedback add-on, the most powerful Voice of the Customer tool on the market.
Don’t have telemetry data (or just don’t want to deal with getting it from your technical teams)? Parative can track customer behavior and product usage directly; no existing analytics tools required.
Uncover opportunity in your customer data.