Parative analyzes your customer data – usage, relationship, feedback, contract, and market factors – to identify Expansion Qualified Leads (EQLs) for each of your relevant upsell or cross-sell paths.
Parative analyzes your customer data to uncover the key factors that lead to the expansion outcomes you care about. These factors are then tracked across all customers in real time and used to develop predictive expansion scores.
Parative subscriptions can include access to a dedicated in-house data scientist to analyze historical data, evaluate Signal efficacy, and suggest improvements for driving better outcomes.
Expansion paths may only be relevant to specific customer segments. Parative's predictive expansion scores are segment specific, allowing for deep customization.
Identify buyer-fit personas or in-market buying opportunities based on intent signals and firmographic data, such as competitive research, funding events, and changes in headcount.
Enrich your predictive scores – or just better understand your customers’ needs – with Parative’s all-in-one customer feedback add-on, Parative VoC.
Don’t have analytics data (or just don’t want to deal with getting it from your technical teams)? Parative can track customer behavior and product usage natively.
An expandable unified CX system for scaling NRR through data - not effort, headcount, or spend.
