identify expansion opportunity

Let your data drive NRR expansion.

Parative analyzes your customer data – usage, relationship, feedback, contract, and market factors – to identify Expansion Qualified Leads (EQLs) for each of your relevant upsell or cross-sell paths.

A web of Parative Scoring tools

Find the hidden gold.

Parative leverages your customer data to generate predictive expansion scores, mapped to relevant customer segments, synced to your CRM, and used to trigger workflow automation.
Parative's Scoring Engine connecting to other tools like Salesforce, Hubspot, and other CRM or CSM tools
Parative Scores accumulated from many data sources

Identify the Signals that predict NRR growth.

Parative analyzes your customer data to uncover the key factors that lead to the expansion outcomes you care about. These factors are then tracked across all customers in real time and used to develop predictive expansion scores.

People and Software analyzing your data
Parative Power Up

Improve your Signals with data science.

Parative subscriptions can include access to a dedicated in-house data scientist to analyze historical data, evaluate Signal efficacy, and suggest improvements for driving better outcomes.

How it Works

Score customers’ growth readiness and potential.

Based on the expansion Signals defined by your team or discovered in Parative’s analysis of your data, Parative will score every customer toward the expansion paths you care about.
Layered Screenshots of Parative Scoring

Completely Customizable

Test, experiment, and optimize Parative scores over time as you learn which factors lead to the outcomes you care about.

Delivered to Other Tools

Parative scores can be delivered to your team wherever they work – your CRM, Slack/Teams, email, or desktop.

Provided with Context

Your reps need to know why a customer has a certain score. Parative always provides this context, wherever scores are delivered.
Parative's Score Record reporting on Segments

Apply Scores to relevant Customer Segments.

Expansion paths may only be relevant to specific customer segments. Parative's predictive expansion scores are segment specific, allowing for deep customization.

parative add-ons

Enrich your data to improve expansion identification.

Market Data

Identify buyer-fit personas or in-market buying opportunities based on intent signals and firmographic data, such as competitive research, funding events, and changes in headcount.

Score Qualification Icon

Customer Feedback Data

Enrich your predictive scores – or just better understand your customers’ needs – with Parative’s all-in-one customer feedback add-on, Parative VoC.

Product Usage Data

Don’t have analytics data (or just don’t want to deal with getting it from your technical teams)? Parative can track customer behavior and product usage natively.