Feedback, Fixed

The All-in-One  Feedback System

Today, teams store feedback across tools, argue between teams over priority, and manually follow up with users (if at all). Parative VoC solves this entire feedback loop with one complete system.

A collection of voice of the customer features from Parative

The customer feedback process is broken.

Customer needs are collected across dozens of disconnected teams and tools. Teams don't measure the actual revenue impact of customers' needs. Internal teams waste time and energy debating urgency and priority. Teams and customer are often in the dark on what's being prioritized and when. Parative VoC fixes this. All of it.Customer needs are collected across dozens of disconnected teams and tools. Teams don't measure the actual revenue impact of customers' needs. Internal teams waste time and energy debating urgency and priority. Teams and customer are often in the dark on what's being prioritized and when. Parative VoC fixes this. All of it.
How it Works

All-in-One Feedback Management System

Organize all customer needs into a single system of record, measure their actual business impact, and automatically close the loop as outstanding needs are addressed.
Account record showing feedback from multiple integrations

A single source
of truth.

Aggregate any type of feedback from any source – bug reports, product enhancements, support tickets, sales blockers, user interviews – into a single system of record for all outstanding customer needs.

Parative's Voice of the Customer Topic priority dashboard

Business impact, measured.

Parative combines customer feedback with your CRM and contract data to identify the most important customer needs, prioritized by pervasiveness, affected customer segments, existing and new revenue impact, urgency to customer, renewal risk, and more.

Topic Importance trend report

Redundancy, removed.

Parative integrates with the tools you use to collect feedback and prioritize work – e.g. Slack, Zendesk, ChurnZero, Jira, and Salesforce – to help turn feedback management into a company-wide priority... without requiring additional employee effort.

Paratives In-app engagement tools

Close the loop, automatically.

Parative’s suite of collaboration features ensures that no relevant teammate or customer is ever left in the dark. From feedback portals and status updates to in-app announcements and feature voting, you can automatically close the loop as needs are reviewed, prioritized, and addressed.

Features

Collection & Organization

Measurement & Prioritization

Transparency & Communication