Today, teams store feedback across tools, argue between teams over priority, and manually follow up with users (if at all). Parative VoC solves this entire feedback loop with one complete system.
Aggregate any type of feedback from any source – bug reports, product enhancements, support tickets, sales blockers, user interviews – into a single system of record for all outstanding customer needs.
Parative combines customer feedback with your CRM and contract data to identify the most important customer needs, prioritized by pervasiveness, affected customer segments, existing and new revenue impact, urgency to customer, renewal risk, and more.
Parative integrates with the tools you use to collect feedback and prioritize work – e.g. Slack, Zendesk, ChurnZero, Jira, and Salesforce – to help turn feedback management into a company-wide priority... without requiring additional employee effort.
Parative’s suite of collaboration features ensures that no relevant teammate or customer is ever left in the dark. From feedback portals and status updates to in-app announcements and feature voting, you can automatically close the loop as needs are reviewed, prioritized, and addressed.
Uncover opportunity in your customer data.
