Create complex, dynamically updated scoring models to measure the level of a customers’ alignment with your ideal profile. Parative will match an account with your defined ideal profile based on any number of dimensions and variables. Leverage Parative’s Market Data add-on for even more granular account and contact-level data!
Leverage robust segmentation rules and dynamic scoring to track opportunities for expansion based on any combination of segments, signals, or scores. Expansion Readiness scores will update automatically across all your other tools based on changes tracked with Parative.
Parative can track key behavioral indicators of churn risk, such as when an account exports their data from the platform. These signals are then synced with scores in your CRM and can be used to trigger real-time alerts to your team to take intervening action.
Use Parative’s scoring engine to build a holistic, high-level overview of the health of a current customer. Use this score to incorporate both implicit behvaioral signals of product usage and explicit feedback such as NPS scores and CSATs.
Product Qualified Account
Parative’s scoring allows you to define your PQA qualifications – from ICP fit and marketing engagement to activation and product adoption – and use these to identify and score PQAs in real time directly in the tools you already use.