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Posts by

Mark Lerner

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Reducing Customer Churn: Everything You Need to Know
Learn precisely what customer churn is, how to calculate it, and, even better, the guiding principles to follow to reduce it.
Blog Post
18
min.
Featured Post
Customer Journey Mapping: What, Why, and How (+ Free Templates)
Customer Journey Mapping is not just a fancy theory, it's a strategy that must be taken seriously in order to retain and grow your customers.
Blog Post
15
min.
Featured Post
Why You Need Product Data in Your CRM (+ How to Get it)
Being able to incorporate product usage data into your CRM is critical. But why is it so hard and what can you do about it?
Blog Post
16
min.
Featured Post
36 Experts Rank the Top Customer Retention Strategies for 2023
Reduce churn and increase Net Revenue Retention with these winning customer retention strategies.
Blog Post
30
min.
Featured Post
Introducing Parative
Over the last 3 years, Parlor has been fortunate to support teams of all shapes and sizes – from 10-person startups to 6,000-employee global enterprises.
Blog Post
4
min.
Featured Post
6 Steps to Customer Success Team Management
Customer Success Teams are more important today than ever before. From reducing churn, to expansion LTV, CSMs are the unsung heroes of SaaS. But what are the keys to managing a CS team?
Blog Post
10
min.
Featured Post
What are Customer Success Managers, and Why are They Important?
What Customer Success Managers (CSMs) are and why they're important. CSM roles, responsibilities, and key metrics to track.
Blog Post
13
min.
Featured Post
SaaS Renewal Rate: The Complete Guide (With Expert Advice + Free Template)
Retaining your SaaS customers is essential to keeping your business afloat. Consistent SaaS renewal rates come from strong customer relationships, positive user experiences, excellent customer service, and product engagement.
Blog Post
17
min.
Featured Post
The Importance of Customer Lifecycle Management
In this article, we'll cover the stages of the customer lifecycle, how to best manage them, their metrics of success, and ways to improve your customer life cycle management.
Blog Post
15
min.
Featured Post
What You're Missing in Your Customer Health Scores
A good customer health score is one of the best ways to monitor your customers and identify any factors that could negatively impact the business, and identifying a low customer health score early on is crucial to reducing churn and expanding revenue
Blog Post
15
min.
Featured Post