Customer Orchestration system

Scale NRR
with data, not headcount.

Track NRR pipeline, identify expansion opportunities, and drive conversion through an AI-powered customer data engine that enriches current systems... or replaces them outright.

How it works

Get more out of what you already have.

Parative works with (and enriches) your existing customer data to identify and convert growth opportunities from within your current customer population.
The result: scale NRR without scaling headcount, effort, or spend.

Current Tools feeding data into Parative scoring engine kicking off automations
Magnifying glass exploring revenue charts

Forecast NRR Pipeline

Parative tracks revenue, renewals, churn risk, and expansion opportunity to forecast NRR Pipeline by segment.

score conditions matching

Identify NRR-Driving Accounts

Parative scores customers for renewal, churn, and all relevant expansion paths to identify the hidden NRR gold.

automation connection workflows

Automate Path to Expansion

Parative standardizes how your team converts expansion opportunities by triggering automations in any tool.

Use Parative in the way that works for you.

Parative enhancing your CSP or as an interactino layer on your CRM

Enrich Current Systems

Parative and its expansion modules are capable of being completely "headless", meaning they can be used entirely from your other systems as a way to enrich those tools. No additional dashboards or logins required.

Parative Dashboard

Consolidate Current Systems

While any of Parative's systems can be used alongside other tools, its expansion modules – Parative CS and Parative VoC – can also be used to consolidate a broad suite of separate tools into one powerful Unified CX platform.

Expanding parative

An expandable system for Unified CX.

Parative's NRR Pipeline Report
core Product

Parative for NRR

An AI-powered customer data engine that forecasts NRR pipeline, identifies expansion opportunities, and automates team action to drive NRR growth.

Parative Unified Record compiled of data from other tools like Salesforce, Zendesk, Pendo

Parative CS

For Customer Success teams to manage their accounts, track lifecycle stages, run playbooks, score for health, and drive renewals. Use as a standalone CRM or as a CS conversion kit for your current CRM.

Paratives In-app engagement tools

Parative CX

A collection of customer-facing modules for supporting onboarding, driving adoption, & improving engagement.

Parative's Voice of the Customer Topic priority dashboard

Parative VoC

An all-in-one system for enabling teams to capture customer feedback and report on the actual business impact of outstanding customer needs.