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Parative's Customer Intelligence Platform transforms how non-technical teams uncover, understand, and act on customer signals to drive revenue, retention, and expansion at scale.
Parative is built on a state-of-the-art Data Activation Engine capable of solving any customer data problem encountered by Sales, Revenue, Success, and Ops teams.
Parative is unique in its ability to address the integrity of customer data. Parative's Identity Matrix is the key, deeply leveraging machine learning to accurately identify customers and unify disparate customer data across every data source. No universal ID required.
Parative can send any unified customer data to any existing tool or system where employees spend their time, such as your CRM. This can include raw data, Parative-transformed data, Parative-captured data, or distinct insights that are uncovered via Parative analysis.
Parative can automate simple or complex workflows across a series of connected tools based on the existence, occurrence, or lack of any unified customer data. Parative can even score your data in real time to grade account fit, health, risk, or expansion-readiness.
Parative and its add-on solutions are capable of being completely "headless", meaning they can be used entirely from your other systems as a way to enrich those tools. No additional dashboards to learn or seats to buy.
While any of Parative's systems can be used alongside other tools, its add-on solutions – Parative CS, Parative CE, & Parative VoC – can also be used to consolidate a collection of standalone tools into one powerful platform.
An AI-powered customer data engine that forecasts NRR pipeline, identifies expansion opportunities, and automates team action to drive NRR growth.
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For Customer Success teams to manage their accounts, track lifecycle stages, run playbooks, score for health, and drive renewals. Use as a standalone CRM or as a CS conversion kit for your current CRM.
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A collection of customer-facing modules for supporting onboarding, driving adoption, & improving engagement.
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An all-in-one system for enabling teams to capture customer feedback and report on the actual business impact of outstanding customer needs.
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Transform how teams uncover, understand, and act on customer data to drive business outcomes... no technical teams, tools, or knowledge required.
