Parative Customer Intelligence Platform

Good data is
good business.

Parative's Customer Intelligence Platform transforms how non-technical teams understand, act, and automate on customer data to drive revenue, retention, and expansion at scale.

What it is

Put your data to work.

Parative is built on a comprehensive Customer Data Activation Engine designed to transform messy, incomplete customer data into an automated engine for empowering your entire revenue and retention-generating organization.

Current Tools feeding data into Parative scoring engine kicking off automations
Merging multiple points into one path

Clean & Migrate Your Data

CRM a mess? Broken parent/child relationships? Migrating CRMs? Parative can audit and clean your CRM data to improve data integrity or help you start fresh with a new CRM instance.

An account record collecting data from multiple sources

Unify Your Disconnected Data

Need to unify your customer data across all systems? Parative leverages machine learning to accurately identify customers and unify data across every data source. No universal ID required.

Business bulidings with complete checklists of information

Fill in Your Data Gaps

Most teams are missing at least some key data. Parative can fill in those data gaps. From market enrichment data to usage analytics, Parative can be used as both a data source and a data engine.

Magnifying glass exploring revenue charts

Understand Your Data

Data is only as good as an individual contributor's ability to understand it. Parative analyzes your historical customer data to uncover critical signals and surface them to employees.

moving data points around to new locations and connections

Automate Your Data

Need to orchestrate your data across systems? Parative can automate simple and complex data orchestration across existing systems where employees spend their time, such as a CRM.

Initiating tasks, alerts and emails with automations

Put Your Data to Work

Relying on individuals to manually act on data won't drive business outcomes at scale. Parative can standardize and automate how employees act on data to drive revenue, retention, and expansion.

Use Parative in the way that works for you.

Parative enhancing your CSP or as an interactino layer on your CRM

Enrich Current Systems

Parative and its add-on solutions are capable of being completely "headless", meaning they can be used entirely from your other systems as a way to enrich those tools. No additional dashboards to learn or seats to buy.

Parative Dashboard

Consolidate Current Systems

While any of Parative's systems can be used alongside other tools, its add-on solutions – Parative CS, Parative CE, & Parative VoC – can also be used to consolidate a collection of standalone tools into one powerful platform.

Expanding parative

An expandable system for Unified CX.

Parative's NRR Pipeline Report
core Product

Parative for NRR

An AI-powered customer data engine that forecasts NRR pipeline, identifies expansion opportunities, and automates team action to drive NRR growth.

Parative Unified Record compiled of data from other tools like Salesforce, Zendesk, Pendo

Parative CS

For Customer Success teams to manage their accounts, track lifecycle stages, run playbooks, score for health, and drive renewals. Use as a standalone CRM or as a CS conversion kit for your current CRM.

Paratives In-app engagement tools

Parative CE

A collection of customer-facing modules for supporting onboarding, driving adoption, & improving engagement.

Parative's Voice of the Customer Topic priority dashboard

Parative VoC

An all-in-one system for enabling teams to capture customer feedback and report on the actual business impact of outstanding customer needs.