Parative is built on a comprehensive Customer Data Activation Engine designed to transform messy, incomplete customer data into an automated engine for empowering your entire revenue and retention-generating organization.
Clean & Migrate Your Data
CRM a mess? Broken parent/child relationships? Migrating CRMs? Parative can audit and clean your CRM data to improve data integrity or help you start fresh with a new CRM instance.
Unify Your Disconnected Data
Need to unify your customer data across all systems? Parative leverages machine learning to accurately identify customers and unify data across every data source. No universal ID required.
Fill in Your Data Gaps
Most teams are missing at least some key data. Parative can fill in those data gaps. From market enrichment data to usage analytics, Parative can be used as both a data source and a data engine.
Understand Your Data
Data is only as good as an individual contributor's ability to understand it. Parative analyzes your historical customer data to uncover critical signals and surface them to employees.
Automate Your Data
Need to orchestrate your data across systems? Parative can automate simple and complex data orchestration across existing systems where employees spend their time, such as a CRM.
Put Your Data to Work
Relying on individuals to manually act on data won't drive business outcomes at scale. Parative can standardize and automate how employees act on data to drive revenue, retention, and expansion.
Use Parative in the way that works for you.
Enrich Current Systems
Parative and its add-on solutions are capable of being completely "headless", meaning they can be used entirely from your other systems as a way to enrich those tools. No additional dashboards to learn or seats to buy.
Consolidate Current Systems
While any of Parative's systems can be used alongside other tools, its add-on solutions – Parative CS, Parative CE, & Parative VoC – can also be used to consolidate a collection of standalone tools into one powerful platform.
An expandable system for Unified CX.
Parative for NRR
An AI-powered customer data engine that forecasts NRR pipeline, identifies expansion opportunities, and automates team action to drive NRR growth.
For Customer Success teams to manage their accounts, track lifecycle stages, run playbooks, score for health, and drive renewals. Use as a standalone CRM or as a CS conversion kit for your current CRM.