Parative unifies customer data, analyzes it to identify revenue or risk signals, and automates how teams respond to those signals in the other tools they use.
Parative is designed to help teams get the most out of their customer data so they can get back to focusing on growth. It does that by analyzing customer data to uncover which customers are ready to buy, buy more, or churn.
to identify important signals in usage, feedback, relationship, contract, intent, and market data.
by evaluating customers across the risk and revenue signals identified during data unification.
by proactively alerting employees and triggering workflows in the other tools your teams use.
Parative automatically identifies, de-dupes, and merges data from any system to create unified customer records in Parative. These records are used to enrich your CRM and power Parative's scoring automation engine.
Parative analyzes your unified customer data to identify the factors that predict opportunity, risk, and customer fit. These signals are then used to score customers for the outcomes you care about.
Drive the perfect playbook by alerting teammates and automating workflows in the other tools they use when Parative identifies opportunity or risk.
Enrich your Parative scores – or just better understand your customers’ needs – with Parative’s all-in-one customer feedback add-on, the most powerful Voice of the Customer tool on the market.
Parative includes software to enable GTM expansion efforts and a dedicated data scientist to continuously analyze and suggest improvements.
Parative makes GTM teams’ lives easier. That means it doesn’t require a technical team’s support and exists entirely within your current tools.
Uncover opportunity in your customer data.