A la carte pricing to drive the outcomes you care about.

How PricingWorks

Pick a Product

Parative offers 2 products: Scoring Automation & Voice of the Customer.

Add Functionality

Expand each Parative product with a collection of optional add-ons.

Add Integrations

Connect additional data sources or automation destinations.

Modern pricing for modern companies.

No cost per seat.

Parative wants to grow your company. The more teammates, the better.

No cost per customer.

You shouldn’t be charged more for your success. More customers, same price.

No cost for service.

Training, support, guidance, help... service should never be paywalled.

Parative Products

Parative Scoring Automation Engine

Unify all customer data to identify hidden revenue or risk signals and to automate your team’s response to those signals.

Starting at

Predictive Scoring for Revenue, Churn, Expansion, & Fit

Customer Data Unification & CRM Record Enrichment

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Revenue/Risk Signal Tracking & Automation

Account & User/Contact Segmentation

Product Usage/Behavior Tracking

Company-level Enrichment Data

CRM Automations & Slack/Teams/Email Alerts

Parative Voice of the Customer

Unify all customer feedback to identify important customer needs and ensure your roadmap drives revenue and retention.

Starting at

Reports for Activity, Volume, Urgency, Risk, & Revenue

Customizable Feedback Collection & Organization

Tasks, Notes, & Notifications for Collaboration

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User Interview & Survey Response Annotation

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Feature Voting & Announcements

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Team Portal for Updates and Transparency

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CRM, Slack, Support, Survey, & Jira Integrations

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Parative Add-ons

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Historical Customer Data Analysis

Some Parative customers know the signals that matter. Others don’t. This add-on is for them. Parative will analyze historical data to identify which factors lead to the outcomes you care about.

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Playbook Automation

This add-on provides the ability to create playbooks in Parative. Playbooks are a collection of workflow automations that can be triggered at specific moments during the customer journey.

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Customer Journey Orchestration

This add-on lets you map out customer journeys and the relevant playbook automations in Parative. Customer journeys unlock your ability to automate the standard path to success.

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In-App User Engagement Module

Parative can connect to in-app engagement tools – e.g. Pendo – to directly engage users as an automation when Parative uncovers risk or opportunity. This add-on is a replacement for those tools.

Supported Integrations


Salesforce Logo
Hubspot Logo
Gainsight Logo
ChurnZero Logo


Hubspot Logo
Marketo Logo
Salesforce Logo


Outreach Logo
Salesloft Logo


Zendesk Logo
Intercom Logo
Freshworks Logo


Pendo Logo
Amplitude Logo
Mixpanel Logo
and many more...