Plans that scale with you.

Forget outdated per-seat pricing. With Parative’s Customer Behavior Platform, you pay for the value you receive.


Notify front-line revenue and retention teams when any customer they care about does (or doesn’t do) something they care about – directly in the other tools you already use.

Starting at

Unlimited Segments, Signals, & Alerts

1 Dynamic Customer Score

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10,000 Customer Records

CRM & Slack/Teams Integrations

Unlimited Seats

Parative + Automation

Expand Parative with automated workflow actions. Instantly trigger emails, in-app widgets, or CRM changes based on customer behavior tracked by Parative.

Starting at

Everything in Parative Base

Workflow Automation

2 Additional Dynamic Scores

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How PricingWorks

Pick a Product Tier

Based on desired features.

Add More Data

Records, integrations, etc.

Pay Per Action Taken

Only for Parative + Automation.

Modern pricing for modern companies.

No per seat pricing.

Parative wants to grow your company. The more teammates, the better.

Integrations included.

Some tools are just necessary. CRMs & Slack/Teams included for free.

Unlimited team training.

For new teammates, new features, or just occassional refreshers.

Supported Integrations

Salesforce Logo


Hubspot Logo


Slack Logo


Teams Logo


Churnzero Logo


Gainsight Logo


Outreach Logo


Zendesk Logo


and sooooooooooooo many more...

Other Parative Products

Parative Free

Store customer product usage insights directly in your CRM. No data team or separate reporting tool required.

Coming Soon in Q1 2023

Parlor VoC

One source of truth for all customer feedback, needs, and sentiment captured across every team and tool in the business.

Organize all customer feedback into one system, measure the actual business impact of customer needs, and automatically close the loop with them as their needs are addressed.

Integrate CRM, Support, Slack, Jira, etc.

Measure the Revenue Impact of Feedback

Track Feedback by Customer Segment

Learn More About Parlor VoC