All subscriptions start with the core Parative Customer Intelligence engine.
Connect your data sources, as well as any desired automations. CRM is free.
Add data or product add-ons to support more teams & use cases.
Parative wants to grow your company. The more teammates, the better.
You shouldn’t be charged more for your success. More customers, same price.
Training, support, guidance, help... service should never be paywalled.
An all-in-one system for transforming your raw customer data into an automated engine for driving revenue, retention, and expansion.
Tools to audit, clean, unify, analyze, and automate data
One AI-powered model for identifying Risk, ICP, Expansion, etc.
ML-based customer identity resolution for unifying data
Continuous audit & cleanup of malformed, missing, & duped data
Real-time orchestration of data across objects and tools
Automation engine for triggering alerts and complex workflows
CRM and Slack/Teams integrations included for free
Parative can identify and fix data integrity issues. It can then ingest that cleaned data and unify it across all existing systems.
Parative to generate predictive models for revenue outcomes, and delivers insights to individual contributors in the tools they use.
Parative tracks changes to data in real time and triggers standardized workflow automations and alerts in your other tools.
Expand your subscription with additional AI-driven, segment-specific models for predicting churn, expansion, ICP fit, or custom insights.
For teams that don't have readily-available analytics data, this add-on allows for Parative-native tracking of your user behavior.
Parative offers a market data enrichment add-on to enrich your contacts and accounts with firmographic and technographic data.
Analyze survey responses, support tickets, and more to measure customer sentiment and expand inputs into your Parative model.
All of the power of a CS platform without the cost or overhead. Includes journeys, playbooks, CSM cockpit, executive reports, & more.
Branded portals to interface directly with customers to drive engagement, transparently track goals, and ensure accountability.
Deliver NPS, CSAT, and custom surveys over email or in-product as part of an ongoing drip campaign or a standalone one-off send.
Engage customers in product with tutorials and tooltips to drive onboarding and announcements to drive ongoing adoption.
