Parative takes customer data from any source and automatically identifies, unifies, and de-dupes that data to create a single, unified customer record for every user or account.
Track product usage and engagement behaviors directly through Parative.
Add company or contact-level data to expand your Parative experience.
Capture your customers’ feedback, sentiment, and needs in Parative VoC.
Improve accuracy and completeness of customer data by enriching existing account and contact records in the CRM with Parative's captured and unified data.
Ensure your CRM data is complete and up-to-date by leveraging Parative to automatically add missing contact records to match your actual user population.
Is your current CRM instance too far gone? Let Parative help you start fresh by unifying your existing customer data and populating an entirely new CRM instance.
Create rich, outcome-focused scores using a large variety of data, then evaluate those scores across relevant customers, deliver them to your CRM, and trigger workflow automation.
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Take immediate action on Parative-discovered revenue and risk signals with real-time alerts and automated workflows in your existing tools and tech stack.
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Uncover opportunity in your customer data.
