Parative is built on an AI-powered data engine that unifies customer data from any source to give teams the insight they need to drive NRR at scale.
Track product usage and engagement behaviors natively through Parative.
Add company or contact-level enrichment data to expand your Parative records.
Capture customer feedback, sentiment, and needs using Parative VoC software add-on.
Improve accuracy and completeness of customer data by enriching existing account and contact records in the CRM with Parative's captured and unified data.
Ensure your CRM data is complete and up-to-date by leveraging Parative to automatically add missing contact records to match your actual user population.
Is your current CRM instance too far gone? Let Parative help you start fresh by unifying your existing customer data and populating an entirely new CRM instance.
Track your NRR pipeline and score accounts to identify Expansion Qualified Leads for each of your upsell or cross-sell paths.
Take immediate action on NRR-driving opportunities with real-time alerts and automated workflows in your existing tools.
An expandable unified CX system for scaling NRR through data - not effort, headcount, or spend.