Unify & Enrich customer data

Put your customer data to work.

Parative is built on an AI-powered data engine that unifies customer data from any source to give teams the insight they need to drive NRR at scale.

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Examples of data inputs to Paratives Unified Customer Data

how it works

Understand & act on data to drive NRR growth.

Access to data doesn't drive NRR. An employee's ability to understand and act on that data does. Parative's data unification engine powers Parative software and the teams that use it.

Parative Unified Record compiled of data from other tools like Salesforce, Zendesk, Pendo

Unify any type of customer data.

Relationship Data

CRMs, CSPs, Marketing Automation

Contract Data

Revenue, Opportunities, Usage-based Volume, Renewals

Feedback Data

Sales/Renewal Blockers, Product Needs, Surveys, Cases/Tickets

Usage Behavior Data

Contract Consumption, In-Product Events, Engagement Tools

Market Data

Inflection Moments, Fundraising, Hiring/Firing, User Departure

Parative Usage Data Add-On

Track product usage and engagement behaviors natively through Parative.

Parative Market Data Add-On

Add company or contact-level enrichment data to expand your Parative records.

Lots of user speech bubbles illustration

Parative VoC Software Add-On

Capture customer feedback, sentiment, and needs using Parative VoC software add-on.

How it Works

The Secret Sauce: Parative’s ID Matrix

Taking Existing Customer Data into Parative's ID Matrix and creating Parative's Unified Customer Record

Parative's AI-powered customer data engine identifies a customer across all data sources with 99.98% accuracy, merges disparate data for identified customers into one unified record, and auto-associates any remaining orphaned users into unified accounts.

Enrich your CRM with Parative-Unified Data

Improve existing CRM records.

Improve accuracy and completeness of customer data by enriching existing account and contact records in the CRM with Parative's captured and unified data.

Generate missing contacts.

Ensure your CRM data is complete and up-to-date by leveraging Parative to automatically add missing contact records to match your actual user population.

Populate a new CRM instance.

Is your current CRM instance too far gone? Let Parative help you start fresh by unifying your existing customer data and populating an entirely new CRM instance.

See what else you can do with Parative

Identify Expansion Opportunity

Track your NRR pipeline and score accounts to identify Expansion Qualified Leads for each of your upsell or cross-sell paths.

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Automate the Path to Expansion

Take immediate action on NRR-driving opportunities with real-time alerts and automated workflows in your existing tools.