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One of the biggest complaints we tend to hear from end users is that they submit a piece of feedback into what feels like a black box.

Communication is a crucial aspect of the feedback management process. In fact, the feedback loop should really start and end in the exact same way: with an interaction with the user or customer who submitted the feedback.

Customer feedback plays a crucial role in improving products, increasing growth through upsells and renewals, and serving up an all-around great user experience. But feedback isn’t worth much if you can’t surface the insights.

Measuring user engagement can give you actionable insight into how your users view and use your product.

We all know about CEOs, CTOs, CMOs, and even C-3POs (wait, that may be something different . . .), but have you ever heard of a CXO?

Product Engagement describes how users and customers interact with your product. Measurements of product engagement tell you things like how often customers use your product over time, which parts of your product they find most valuable.

Setting the right goals is a vital part of product management for both the development teams and the stakeholders. Product managers should know how to collaborate with the product team and define the objectives and key results, called OKRs

To truly harness the power of customer data, we need to democratize the understanding of the insights hidden within it.

You’re going to want a product roadmap to guide the product team in the right direction. It’s important to understand the role a product roadmap plays in keeping everyone’s head in the game.

Customer churn is a natural part of the SaaS sales cycle. And because retaining customers is less costly than finding new ones, businesses need to find ways to manage and reduce customer churn.