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Launch and Learn Episode 6: A Data Driven Approach to ICP
In our latest episode of Launch and Learn, Mark and Keith discussed how a data-driven approach can help companies better allocate resources and engage with high-potential leads.
Blog Post
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5
min.
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Launch and Learn Episode 5: Expansion Qualified Leads
Necessity is the mother of invention. And a changing market necessitates a change in go-to-market strategy. Enter Expansion Qualified Leads (EQLs), your secret weapon for driving growth and revenue.
Blog Post
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5
min.
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Launch and Learn Episode 4: The Missing Link in Customer Data
To truly harness the power of customer data, we need to democratize the understanding of the insights hidden within it.
Blog Post
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7
min.
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Launch and Learn Episode 3: Voice of the Customer (VOC)
In my recent conversation with Parative's CEO, Keith Frankel, we discussed the common misconception and lack of understanding of what a Voice of the Customer (VOC) program really entails.
Blog Post
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6
min.
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Launch and Learn Episode 2: Breaking Budget Barriers (& 'Scaled CS')
"We Don't Have Budget"If you live on planet earth and work in a customer-facing role, you have undoubtedly heard some variation of this over the last few months.What if I told you it's a myth?
Blog Post
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3
min.
Launch and Learn Episode 1: The Universal Signal
For the last few weeks, my CEO Keith and I have been getting together to chat about what's going on in the world of SaaS, our product, and our upcoming launch. This is Launch and Learn: Building in Public.
Blog Post
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5
min.
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