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Interviews

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Launch and Learn Episode 6: A Data Driven Approach to ICP

In our latest episode of Launch and Learn, Mark and Keith discussed how a data-driven approach can help companies better allocate resources and engage with high-potential leads.

Launch and Learn Episode 5: Expansion Qualified Leads

Necessity is the mother of invention. And a changing market necessitates a change in go-to-market strategy. Enter Expansion Qualified Leads (EQLs), your secret weapon for driving growth and revenue.

Launch and Learn Episode 4: The Missing Link in Customer Data

To truly harness the power of customer data, we need to democratize the understanding of the insights hidden within it.

Launch and Learn Episode 3: Voice of the Customer (VOC)

In my recent conversation with Parative's CEO, Keith Frankel, we discussed the common misconception and lack of understanding of what a Voice of the Customer (VOC) program really entails.

Launch and Learn Episode 2: Breaking Budget Barriers (& 'Scaled CS')

"We Don't Have Budget"If you live on planet earth and work in a customer-facing role, you have undoubtedly heard some variation of this over the last few months.What if I told you it's a myth?

Launch and Learn Episode 1: The Universal Signal

For the last few weeks, my CEO Keith and I have been getting together to chat about what's going on in the world of SaaS, our product, and our upcoming launch. This is Launch and Learn: Building in Public.

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