A well-executed customer journey map can be transformative for businesses. It serves as a mirror, reflecting the customer experience your business offers, revealing both its strengths and areas needing improvement.

Think of playbooks as your comprehensive manual, providing users with step-by-step guidance to navigate and understand your software effectively.

The cost of acquiring new customers far outweighs that of retaining and expanding existing ones. Yet, surprisingly, many SaaS companies are not maximizing the potential of their existing customer base, leaving growth opportunities on the table.